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GPE Privacy Policy

Last Updated: July 14, 2026

This Privacy Policy explains how Goal Plan Execute, LLC collects, uses, shares, and protects personal information when you visit our website, submit an online form, respond to an advertisement, communicate with us, or otherwise use our services.

For purposes of this Privacy Policy, “Goal Plan Execute,” “GPE,” “we,” “us,” and “our” refer to Goal Plan Execute, LLC.

1. Who We Are

Goal Plan Execute, LLC provides planning-related information, consumer education, and inquiry services for individuals and families who want to plan ahead and protect loved ones.

Through our forms and advertisements, we may help connect consumers who request information about life insurance or final expense insurance with participating independent licensed insurance professionals.

Goal Plan Execute, LLC is not an insurance carrier. We do not issue, underwrite, approve, or guarantee insurance policies. Insurance products, availability, eligibility, pricing, and coverage are determined by the insurance carrier and the licensed insurance professional assisting you.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

  • Goal Plan Execute websites, webpages, advertisements, and forms;
  • Facebook, Instagram, and other social-media advertisements;
  • Meta Instant Forms and similar online forms;
  • Landing pages, questionnaires, and web forms;
  • Telephone calls, text messages, and emails;
  • Communications with participating insurance professionals;
  • Cookies, pixels, analytics tools, and similar technologies that we may use; and
  • Other services or platforms operated for or on behalf of Goal Plan Execute, LLC.

This Privacy Policy does not govern the independent privacy practices of insurance agents, insurance agencies, insurance carriers, Meta, Google, or other third parties. Those organizations may maintain their own privacy policies.

3. Information We Collect

Depending on how you interact with us, we may collect the following information.

Information You Provide

We may collect:

  • First and last name;
  • Telephone number;
  • Email address;
  • Street address, city, state, ZIP code, or general location;
  • Age range or date of birth;
  • Preferred time or method of contact;
  • Information included in messages, calls, emails, or form responses;
  • Records of your consent and form submission;
  • Information you voluntarily provide while communicating with us or a participating insurance professional; and
  • Other information reasonably necessary to respond to your request.

Our initial advertising forms are not intended to collect Social Security numbers, bank-account details, payment-card information, medical records, medication information, or detailed health information. Please do not submit this type of sensitive information through our general website forms unless you are specifically instructed to provide it through an appropriate and secure process.

Information Collected Automatically

When you use our website or interact with our advertisements, we or our service providers may automatically collect information such as:

  • Internet Protocol address;
  • Browser and device type;
  • Operating system;
  • Referring website or advertisement;
  • Pages viewed;
  • Links clicked;
  • Date and time of visits;
  • Approximate geographic location;
  • Advertising identifiers;
  • Cookie identifiers; and
  • Information about how you interact with our website and advertisements.

Information From Third Parties

We may receive information from third parties, including:

  • Meta, including Facebook and Instagram;
  • Advertising and social-media platforms;
  • Website hosting providers;
  • Customer relationship management platforms;
  • Telephone and text-message providers;
  • Analytics providers;
  • Participating insurance professionals;
  • Insurance agencies or organizations;
  • Consent-verification providers; and
  • Other vendors that assist us in operating our services.

For example, when you submit a Meta Instant Form, Meta may provide us with the information you entered, along with related advertising and form-submission information.

4. How We Use Information

We may use personal information to:

  • Respond to your request for information about final expense or life insurance options;
  • Identify and assign an appropriate participating licensed insurance professional;
  • Enable an insurance professional to contact you regarding your request;
  • Reassign your inquiry if the initially selected insurance professional does not accept it, is unavailable, is not properly licensed for your location, or is otherwise unable to assist you;
  • Contact you by telephone, text message, or email;
  • Confirm or verify the telephone number you provide;
  • Schedule appointments and send reminders;
  • Track whether your inquiry was received, accepted, contacted, or completed;
  • Operate, maintain, and improve our website, forms, and advertising campaigns;
  • Measure advertising performance;
  • Prevent fraud, spam, abuse, or unauthorized form submissions;
  • Maintain records of consent and communications;
  • Respond to privacy requests, complaints, or legal inquiries;
  • Protect our legal rights and the security of our systems;
  • Comply with applicable laws, regulations, court orders, and government requests; and
  • Perform other activities disclosed to you when the information is collected.

5. How Your Inquiry Is Assigned

Our goal is to provide each valid consumer inquiry to one participating independent licensed insurance professional at a time.

Your information may initially be assigned to one insurance professional based on factors such as:

  • The state or area in which you live;
  • The insurance professional’s licensing;
  • Availability;
  • Capacity;
  • The type of insurance information requested; and
  • Other operational considerations.

If the first insurance professional does not accept the inquiry, does not respond, is unavailable, or cannot assist you, we may reassign the inquiry to another participating insurance professional.

We do not intend to simultaneously distribute the same inquiry to multiple unrelated insurance professionals or place it into a public lead marketplace or “ping tree.”

6. How We Share Information

We may share personal information with the following categories of recipients.

Participating Insurance Professionals

We may disclose your information to a participating independent licensed insurance professional so that the insurance professional can respond to your request and discuss insurance products with you.

A participating insurance professional may be affiliated with an insurance agency, insurance marketing organization, or insurance carrier. The insurance professional and those organizations may have their own privacy practices and legal obligations.

Replacement Insurance Professionals

If the initially assigned insurance professional does not accept your inquiry or cannot assist you, we may share your information with a replacement participating insurance professional.

Service Providers

We may share information with companies that help us operate our business, including providers of:

  • Website hosting;
  • Customer relationship management systems;
  • Email services;
  • Cloud storage;
  • Online forms;
  • Spreadsheets and reporting tools;
  • Telephone and dialer services;
  • Text-message services;
  • Advertising and analytics;
  • Fraud prevention;
  • Consent verification;
  • Data security; and
  • Professional, accounting, compliance, and legal services.

These providers may process information only as reasonably necessary to provide services to us or as otherwise permitted by law.

Legal and Safety Purposes

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law or legal process;
  • Respond to a subpoena, court order, or government request;
  • Investigate suspected fraud, abuse, or unlawful activity;
  • Enforce our agreements or policies;
  • Protect the rights, property, or safety of Goal Plan Execute, LLC, consumers, insurance professionals, or others; or
  • Establish, exercise, or defend legal claims.

Business Transactions

If Goal Plan Execute, LLC is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction, information may be disclosed or transferred as part of that transaction.

7. Lead Compensation and No Unrelated Lead Sales

Goal Plan Execute, LLC may receive compensation from participating insurance professionals, insurance agencies, insurance organizations, or other business partners in connection with generating, qualifying, assigning, or transferring a consumer inquiry.

However:

  • We do not intend to sell your information to data brokers;
  • We do not intend to place your information into an open lead marketplace;
  • We do not intend to distribute your inquiry through a ping-tree system;
  • We do not intend to sell your information to unrelated businesses for their independent marketing purposes; and
  • We intend to share your inquiry only with the assigned participating insurance professional, a replacement participating insurance professional when necessary, affiliated insurance organizations involved in servicing the inquiry, and service providers that support our operations.

This section does not prevent us from sharing information when required by law, during a business transaction, or as otherwise described in this Privacy Policy.

8. Telephone Calls, Text Messages, and Emails

When you provide your contact information and submit a request, Goal Plan Execute, LLC, the assigned participating insurance professional, or an organization affiliated with that insurance professional may contact you regarding the products or services you requested.

Contact may occur through:

  • Manually dialed telephone calls;
  • Text messages;
  • Emails;
  • Appointment reminders;
  • Follow-up communications;
  • Automated dialing or messaging technology; or
  • Prerecorded or artificial-voice messages, when legally permitted and when any legally required consent has been obtained.

Message and data rates may apply. Message frequency may vary.

You may request that communications stop at any time. You may:

  • Reply STOP to an automated text message;
  • Tell a caller that you do not want additional calls;
  • Use an unsubscribe link in an email, when available; or
  • Contact us at unstoppableleadsco@gmail.com.

A request to stop marketing communications will not prevent us from sending communications that are legally required or necessary to respond to a pending privacy request, resolve a dispute, or complete a transaction you requested.

Consent to receive marketing communications is not a condition of purchasing an insurance product.

9. Cookies, Pixels, and Analytics

We may use cookies, web beacons, tracking pixels, software development kits, and similar technologies to:

  • Operate our website;
  • Remember preferences;
  • Understand website traffic;
  • Measure form submissions;
  • Analyze advertising performance;
  • Prevent fraud;
  • Create advertising audiences;
  • Display relevant advertisements; and
  • Improve our website and marketing.

These technologies may be provided by companies such as Meta, Google, our website host, and other advertising or analytics providers.

You may be able to control cookies through your browser settings. Blocking cookies may affect the operation of some website features.

Advertising platforms may also provide settings through which you can limit personalized advertising.

10. Data Retention

We generally retain consumer-inquiry information for up to 24 months after collection.

We may retain information for a longer or shorter period when reasonably necessary to:

  • Respond to or service your request;
  • Maintain proof of consent;
  • Address complaints or disputes;
  • Prevent fraud or abuse;
  • Meet contractual requirements;
  • Comply with insurance, tax, accounting, or other legal obligations;
  • Enforce our agreements; or
  • Establish, exercise, or defend legal claims.

When information is no longer reasonably necessary, we may delete it, de-identify it, or retain it in a form that no longer reasonably identifies you.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, database, email transmission, telephone system, or Internet-based service can be guaranteed to be completely secure. You should use caution when transmitting personal information online.

12. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have the right to request that we:

  • Confirm whether we process your personal information;
  • Provide access to personal information we maintain about you;
  • Correct inaccurate personal information;
  • Delete certain personal information;
  • Provide a portable copy of certain personal information;
  • Identify categories of personal information collected or disclosed;
  • Opt you out of certain targeted advertising, profiling, or sales of personal information; or
  • Review an appeal if we deny a privacy request.

You may submit a request by:

  • Emailing unstoppableleadsco@gmail.com; or
  • Using the privacy-request web form available on our website, if provided.

Your request should include your name, email address, telephone number, the nature of your request, and enough information for us to reasonably verify your identity.

We may request additional information to verify your identity and protect your information from unauthorized access. We will use verification information only to process the request.

Where permitted by law, an authorized agent may submit a request on your behalf. We may require proof that the agent is authorized to act for you.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

13. Do Not Track and Global Privacy Signals

Some browsers provide “Do Not Track” settings. Because there is not a universally accepted standard for responding to all Do Not Track signals, our website may not respond to those signals in every circumstance.

Where required by applicable law and supported by our systems, we may recognize legally valid browser-based opt-out preference signals.

14. Information About Children

Our website, advertisements, and services are intended for adults who are at least 18 years old.

We do not knowingly collect personal information from children under 18 through our insurance-inquiry forms. If we learn that we collected information from a child through these forms, we may delete the information.

A parent or legal guardian who believes a child provided information to us may contact unstoppableleadsco@gmail.com.

15. Third-Party Websites and Platforms

Our website or advertisements may contain links to websites or services operated by third parties. We are not responsible for the privacy, security, or content practices of those third parties.

Third-party services may include Meta, Facebook, Instagram, Google, insurance agencies, insurance carriers, customer relationship management providers, and participating insurance professionals.

You should review the privacy policies of those organizations before providing them with personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, business practices, technology, or legal obligations.

When we make changes, we will post the updated policy on this page and revise the Last Updated date. Material changes may also be communicated through another appropriate method.

Your continued use of our website or services after an updated policy becomes effective means that the updated policy will apply to information collected after that date, subject to applicable law.

17. Contact Us

Questions, concerns, and privacy requests may be directed to:

Goal Plan Execute, LLC
Email: unstoppableleadsco@gmail.com

Please include “Privacy Request” in the subject line of your email.